Views: 0 Author: Site Editor Publish Time: 2026-11-12 Origin: Site
At EURO’s invitation, members of Elecdura’s management team visited AUTOPAR 2026, held from May 6 to 9 at Expotrade Pinhais in Paraná, Brazil. The visit brought us together with our Brazilian partner to discuss the year’s supply priorities, new product development and EURO’s updated brand presentation.
At EURO TEAM’s Booth S02, product displays and conversations with visitors provided the setting for those discussions. Our work with EURO connects its knowledge of the Brazilian aftermarket with development and supply coordination in China. In 2026, that cooperation included selecting new product opportunities and supporting the move from blue-and-white packaging to a black-and-gold presentation.
POLO, the company behind EURO, has a history in the international auto parts trade dating back to 1987. Its portfolio covers light and heavy vehicles as well as agricultural and construction applications, with representatives across Brazil.
That breadth provides context for our cooperation. Elecdura supplies EURO across a broad range of aftermarket products, including starter motors, alternators and turbochargers. The discussions cover both existing supply requirements and the products the customer wants to develop next.
Elecdura has worked with POLO since 2017. Our EURO partnership case shows how the relationship now brings together product supply, development work and customer branding. AUTOPAR provided an opportunity to review those priorities face to face and see EURO’s range presented to its market.
New product development begins with EURO’s research into its own market. The team identifies particular parts it believes have strong demand potential and selects opportunities it wants to pursue. Each project then follows a sequence with clear responsibilities:
EURO identifies the market opportunity. Its research guides which products are selected for development.
EURO supplies the reference parts. Parts purchased from the market are sent to Elecdura, giving the partner factories a physical starting point for development.
Elecdura coordinates development in China. Partner factories undertake the tooling and sample work, with Elecdura coordinating the project and sample delivery.
EURO tests the samples. The samples are sent to the customer for testing. Only after they pass and receive customer approval does the product enter the production plan for batch manufacture.
This is where the two teams’ capabilities meet. EURO contributes its market judgement and makes the sample approval decision. Elecdura connects those requirements with the manufacturing partners needed to develop and prepare the product for supply. The process gives each selected opportunity a defined route from a reference part to an approved production item.
The new products featured in Elecdura’s New to Range selection reflect the product directions discussed with EURO. Current listings include the F000BL04D1 alternator for selected Volkswagen Worker and Delivery applications and the 37300-04200 alternator listed for Hyundai i20 and HB20 1.0 Turbo applications.
These examples show how development discussions become specific: a part reference, an intended application and a customer-identified opportunity. They also give buyers a practical starting point for reviewing the current range and discussing their own requirements.
For starters, alternators, turbochargers and other product groups in the supply program, development needs are reviewed against the customer’s requirements. The reference part and intended application help determine which manufacturing partners are suitable for the work.
Alongside product development, EURO asked Elecdura to support a change in brand presentation: from the blue-and-white packaging used in 2025 to a black-and-gold direction in 2026.
Our work carried that direction through the packaging and accompanying materials, including branded sealing tape and instructions. The aim was to present the customer’s brand consistently across the items supplied as part of the program.
A packaging refresh involves several connected decisions. Box artwork, sealing materials and printed information need to follow the same approved visual direction, while the packaging still needs to suit the product inside. Different product shapes and box formats make attention to those details part of the implementation work.
Our OEM and private-label support covers this coordination with manufacturing and packaging partners. Agreed artwork, product requirements and packaging details provide the reference for preparing customer-branded orders and maintaining consistency when orders are repeated.
For its 2026 packaging refresh, EURO selected four elements for an update: the outer box, inner box, gloves and printed product bag. Elecdura supported the transition from the previous blue-and-white presentation to EURO’s new black-and-gold brand direction, coordinating the packaging and the branded items inside.
EURO’s outer box moved from the earlier blue-and-white design to the new black-and-gold presentation.
The inner box was updated alongside the outer box, carrying the refreshed EURO branding into the next layer of packaging.
The refresh also included the gloves supplied with the product. Their branding was coordinated with the updated packaging.
The printed product bag was updated to follow EURO’s new brand direction. Together with the outer box, inner box and gloves.
Product development and brand presentation meet when a project moves towards production. The part must follow the agreed requirements, and the accompanying packaging and information must match the customer’s approved presentation.
Elecdura’s quality control process starts with the part reference, application and customer requirements used to select a suitable supply partner. Our published process also includes product identification, packaging checks and relevant testing information for starter motors, alternators and turbochargers.
For EURO’s development projects, customer sample approval determines whether a new item is ready to enter the production plan. The QC work then supports the product and packaging requirements for the orders that follow.
AUTOPAR brought our teams together around the work behind the partnership: which products EURO sees potential for, how those products move through development, and how the supplied range should carry its brand in 2026.
We thank the EURO team for the invitation and for the opportunity to discuss these priorities in person. The cooperation continues through reference parts, samples, customer testing, production planning and the packaging details that accompany each project.
For importers, distributors and aftermarket brands planning new product additions or a private-label program, contact Elecdura with your target market, part references, intended applications and branding requirements. Our team can review the supply or development options for your project.
